How do I send a demo to a record label?

The best way is via a concise email containing a private streaming link (like SoundCloud). Avoid attaching MP3 files directly as they clog up inboxes and often trigger spam filters.

What should I include in a label pitch?

Include your best unreleased track, a brief mention of why you fit their roster, and 2-3 'social proof' highlights such as streaming stats, radio play on stations like Triple J, or notable live supports.

Record Label Submission Email Template

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Get your music heard with our professional record label pitch template. We’ve built a proven structure for Australian independent artists looking to land a deal, whether you're targeting local indies or major global players. Start for free today.

The 'Less is More' Record Label Pitch Template

In the music industry, brevity is your best friend. Use this template to maintain a professional, concise tone that respects an A&R’s time. Replace the bracketed text with your specific details and avoid the usual marketing fluff.

Subject: Submission: [Artist Name] | [Genre] | [Key Achievement/Statistic]

Hi [A&R Name or Label Name],

I’ve been following [Label Name]’s recent releases, particularly [Artist Name]’s latest track. My sound aligns with your current roster, specifically within the [Sub-genre] space.

I’m submitting my unreleased track, "[Song Title]", for your consideration.

Listen here: [Link to Private SoundCloud/Streaming Player]

Key Highlights:

[Achievement 1: e.g., 50k monthly listeners on Spotify]
[Achievement 2: e.g., Supported by Triple J / FBi Radio or featured on [Blog Name]]
[Achievement 3: e.g., Upcoming tour dates or previous label history]

I have a full [EP/Album] ready for release and am looking for the right partner to scale this project.

Thank you for your time and for the music you release.

Best,

[Your Name] [Link to Instagram/Website]

3 Rules for Success

Personalise the opening: Mention a specific reason you respect the label. Whether it's a specific signing or a recent vinyl release, show you aren't just sending a mass BCC email.
Prioritise accessibility: Use a link that requires no password or download. Use The Musical Road to track if the A&R actually played your track.
Audit your digital footprint: Labels will research you the moment they hear a hit. Ensure your online presence is professional and your Electronic Press Kit is up to date before reaching out.

FAQ

How do I send a demo to a record label?: The best way is via a concise email containing a private streaming link (like SoundCloud). Avoid attaching MP3 files directly as they clog up inboxes and often trigger spam filters.
What should I include in a label pitch?: Include your best unreleased track, a brief mention of why you fit their roster, and 2-3 'social proof' highlights such as streaming stats, radio play on stations like Triple J, or notable live supports.

← The Musical Road