Music Marketing Plan Template & Spreadsheet
Download a professional music marketing plan template and spreadsheet designed for the independent artist. Organize your release schedule, pitching, and Canadian radio promo. Start your free release today.
The Ultimate Music Marketing Plan Structure
Use this structure to build your spreadsheet in Google Sheets or Excel. This framework is what we use at The Musical Road to power our automated campaigns for artists across North America.
1. The Metadata & Asset Tab
- Track Title: (Final version)
- ISRC Code: Generate one here
- UPC:
- Genre/Sub-genre: (Be specific, e.g., Indie Folk or Melodic Techno)
- BPM/Key:
- Smart Link URL:
- Press Kit Link: Create your EPK
2. The 6-Week Countdown (Timeline)
- Week 6: Finalize Master & Artwork. Set up pre-save campaign.
- Week 4: Pitch to Spotify Editorial (via Spotify for Artists). Start an AI Music Promotion Campaign.
- Week 3: Reach out to niche blogs and independent curators.
- Week 2: Send DJ Promos to verified tastemakers and campus radio. Learn how to promote to DJs.
- Week 1: Teaser campaign on social media (TikTok/Reels).
- Release Day: Update bio links, share to mailing list, and engage with early listeners.
3. Outreach & Pitching Log
| Contact Name | Outlet Type | Status | Follow-up Date | Notes |
|---|---|---|---|---|
| Curator X | Spotify Playlist | Pitched | Oct 12 | Reached via The Musical Road |
| DJ Y | Club/Radio | Opened | Oct 14 | Downloaded the Extended Mix |
| Blog Z | Press | Pending | Oct 15 | Sent via Blog Submission Tool |
Why a Spreadsheet Isn't Enough
Static spreadsheets are great for planning, but they don't send emails, track opens, or find new fans. Once you've filled out your template, use The Musical Road to automate the heavy lifting. Our platform integrates your plan directly into an active promo engine designed for the modern music industry.
- Verified Audiences: No more dead email lists. Reach active curators and Canadian tastemakers.
- Per-Recipient Analytics: See exactly who is vibing with your track in our Analytics Dashboard.
- AI SEO: We help your artist profile rank on Google with AI-driven SEO tools.
Ready to scale? Move beyond the spreadsheet and let The Musical Road drive your next release.
FAQ
- How do I create a music marketing plan in Canada?
- Start by setting a release date 6-8 weeks out. Use a spreadsheet to track your ISRC codes, press kit links, and a timeline for pitching to Spotify curators and Canadian campus radio.
- What should be included in a music release spreadsheet?
- Your spreadsheet should include metadata (ISRC/UPC), a 6-week countdown of tasks, and a pitching log to track outreach to blogs, DJs, and playlist curators.