Music Marketing Plan Template & Spreadsheet
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Download a professional music marketing plan template and spreadsheet to streamline your next campaign. Organise your release schedule, playlist pitching and radio promo in one place. Start your free release today.
The Ultimate Music Marketing Plan Structure
Use this structure to build your own bespoke spreadsheet in Google Sheets or Excel. This framework is exactly what we use at The Musical Road to power our automated campaigns for independent artists and labels.
1. The Metadata & Asset Tab
- Track Title: (Final version as it appears on DSPs)
- ISRC Code: Generate or validate one here
- UPC: (Barcode for the release)
- Genre/Sub-genre: (Be specific, e.g., Melodic Techno or UK Garage)
- BPM/Key: (Essential for DJ promo and sync)
- Smart Link URL: (Linktree, ToneDen, or similar)
- Press Kit Link: Create your professional EPK
2. The 6-Week Countdown (Timeline)
- Week 6: Finalise Master & Artwork. Set up pre-save campaign and register with PPL/PRS.
- Week 4: Pitch to Spotify Editorial (via Spotify for Artists). Start your AI Music Promotion Campaign.
- Week 3: Reach out to niche UK blogs and independent playlist curators.
- Week 2: Send DJ Promos to verified tastemakers and club residents. Learn how to promote to DJs.
- Week 1: Launch teaser campaign on social media (TikTok/Reels/Shorts).
- Release Day: Update bio links, share with your mailing list, and engage with early listeners on Discord or Telegram.
3. Outreach & Pitching Log
| Contact Name | Outlet Type | Status | Follow-up Date | Notes |
|---|---|---|---|---|
| Curator X | Spotify Playlist | Pitched | 12 Oct | Reached via The Musical Road |
| DJ Y | Club/Radio | Opened | 14 Oct | Downloaded the Extended Mix |
| Blog Z | Press/Online Mag | Pending | 15 Oct | Sent via Blog Submission Tool |
Why a Spreadsheet Isn't Enough
Static spreadsheets are brilliant for planning, but they don't send emails, track link clicks, or find new fans automatically. Once you've filled out your template, use The Musical Road to automate the heavy lifting. Our platform integrates your plan directly into an active promo engine.
- Verified Audiences: No more dead email lists or bounced addresses. Reach active UK and global curators.
- Per-Recipient Analytics: See exactly who is vibing with your track in our Analytics Dashboard.
- AI SEO: We help your artist profile rank on Google with AI-driven SEO tools.
FAQ
- When should I start my music marketing plan?
- Ideally, you should start at least 6 to 8 weeks before your release date to allow time for playlist pitching, press outreach, and building momentum on social media.
- What is the best way to track music promotion?
- While a spreadsheet is great for initial organisation, using a dedicated platform like The Musical Road allows you to track real-time engagement, email opens, and listener analytics.