
Release Strategy
Music Release Strategy: The 6-Week Plan That Actually Works
A great track with no release plan is a firework in an empty field. Here's the 6-week strategy that gives every song its best shot.
KBKamil Bobin 10 min
Plan, time and roll out your releases like a professional — from pre-save to post-release momentum.

A great track with no release plan is a firework in an empty field. Here's the 6-week strategy that gives every song its best shot.

The first 24 hours shape your whole release. A pre-save campaign is the most reliable way to guarantee a strong opening. Here's how to run one.