Music Press Release Template for Independent Artists
Learn how to write a music press release that gets noticed by triple j, community radio, and local tastemakers. Use our professional template, follow industry standards, and kick off your next promo campaign with confidence.
The Ultimate Music Press Release Template
Copy and paste the structure below into your preferred text editor. Replace the bracketed text with your specific details to ensure your pitch looks professional and ready for the Australian music media.
FOR IMMEDIATE RELEASE
[Artist Name] Announces New [Single/EP/Album]: "[Title]" – A [Genre] Journey Into [Theme/Concept]
[CITY, State] — [Date of Release] — Independent [Genre] artist [Artist Name] is proud to announce the upcoming release of their latest [Single/EP/Album], "[Title]", arriving on all major streaming platforms on [Release Date].
Following the success of [Previous Achievement, e.g., 'their 2023 single which was added to triple j Unearthed rotation'], [Artist Name] returns with a sound that [describe the sound briefly, e.g., 'blends atmospheric synth-pop with raw, vulnerable lyricism']. Produced by [Producer Name], "[Title]" explores themes of [Theme 1] and [Theme 2], marking a significant evolution in the artist's discography.
"[Quote from the artist about the inspiration for the music, e.g., 'This track was written during a period of isolation, and I wanted to capture that feeling of searching for a signal in the dark.']" — [Artist Name].
Key Highlights:
- Release Date: [Date]
- Focus Track: [Track Name]
- Genre: [Specific Genre]
- Recommended if you like: [Artist A], [Artist B], [Artist C]
About [Artist Name]: [Insert a short 2-3 sentence bio here. Focus on your background, your musical mission, and any notable past performances at festivals like Splendour in the Grass or press coverage in NME Australia.]
Listen & Follow:
- Private Stream (For Press Only): [Link to Musical Road Promo/Soundcloud Private Link]
- Website: [Link]
- Instagram: [Link]
- Spotify: [Link]
Media Contact: [Name] [Email Address] [Phone Number - Optional]
# #
3 Pro-Tips for Using This Template
- The Lead is Everything: Journalists are time-poor. Don't bury the lead. The first paragraph should tell the reader who you are, what you are releasing, and why it matters to their audience right now.
- High-Res Assets: Always include a link to a folder (or your Music Press Kit) containing high-resolution press photos (landscape and portrait) and the high-res cover art. High-quality visuals increase your chances of a feature.
- Tailor the Pitch: While this template provides the structure, make sure to add a personal sentence at the top of your email to the specific curator or editor you are contacting. Mention a recent article of theirs you enjoyed to show you've done your homework.
Need to stay organised? Check out our Music Release Planner & Management Software to track every step of your rollout.
FAQ
- How do I send a press release to Australian music blogs?
- Send your press release via email with a clear subject line. Include a link to your EPK and a private stream of the music. Personalising the email for each outlet, like triple j Unearthed or Pilerats, is essential.
- What should be included in a music press kit?
- A music press kit should include your latest press release, high-resolution artist photos, cover art, a short bio, and links to your social media and streaming profiles.