Music Press Release Template for Independent Artists
Learn how to write a music press release that actually gets noticed by editors at Exclaim!, CBC Music, and international blogs. Use our professional template, follow industry standards, and kick off your next Canadian promo campaign with confidence.
The Ultimate Music Press Release Template
Copy and paste the structure below into your preferred text editor. Replace the bracketed text with your specific release details.
FOR IMMEDIATE RELEASE
[Artist Name] Announces New [Single/EP/Album]: "[Title]" – A [Genre] Journey Into [Theme/Concept]
[CITY, Province] — [Date of Release] — Independent [Genre] artist [Artist Name] is proud to announce the upcoming release of their latest [Single/EP/Album], "[Title]", arriving on all major streaming platforms on [Release Date].
Following the success of [Previous Achievement, e.g., 'a sold-out show at The Horseshoe Tavern' or 'charting on Earshot!'], [Artist Name] returns with a sound that [describe the sound briefly, e.g., 'blends atmospheric synth-pop with raw, vulnerable lyricism']. Produced by [Producer Name], "[Title]" explores themes of [Theme 1] and [Theme 2], marking a significant evolution in the artist's discography.
"[Quote from the artist about the inspiration for the music, e.g., 'This track was written during a cold winter in Winnipeg, and I wanted to capture that feeling of searching for a signal in the dark.']" — [Artist Name].
Key Highlights:
- Release Date: [Date]
- Focus Track: [Track Name]
- Genre: [Specific Genre]
- Recommended if you like: [Artist A], [Artist B], [Artist C]
About [Artist Name]: [Insert a short 2-3 sentence bio here. Focus on your background, your musical mission, and any notable past performances, FACTOR grants, or press coverage.]
Listen & Follow:
- Private Stream (For Press Only): [Link to Musical Road Promo/Soundcloud Private Link]
- Website: [Link]
- Instagram: [Link]
- Spotify: [Link]
Media Contact: [Name] [Email Address] [Phone Number - Optional]
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3 Pro-Tips for Using This Template
- The Lead is Everything: Don't bury the lead. The first paragraph should tell the journalist who you are, what you are releasing, and why it matters to their audience. Journalists at Canadian outlets receive hundreds of emails daily—make yours stand out immediately.
- High-Res Assets: Always include a link to a folder (or your Professional Music Press Kit) containing high-resolution press photos (landscape and portrait) and the high-res cover art. Ensure these are easily downloadable without a login.
- Tailor the Pitch: While this template provides the structure, make sure to add a personal sentence at the top of your email to the specific curator or campus radio MD you are contacting. Mention a recent article they wrote or a show they played to show you've done your research.
Need more help organizing your rollout? Check out our Music Release Planner & Management Software to stay on track.
FAQ
- How do I send a press release to Canadian music blogs?
- Send your press release via email with a clear subject line. Include a link to a private stream and your electronic press kit (EPK). Personalize the message for outlets like Exclaim! or Canadian Musician.
- When should I send out my music press release?
- Ideally, send your press release 3 to 4 weeks before your release date. This gives journalists and playlist curators enough time to listen and schedule their coverage.