Music Promotion

A great track with no release plan is a firework in an empty field. Here's the 6-week strategy that gives every song its best shot.

The first 24 hours shape your whole release. A pre-save campaign is the most reliable way to guarantee a strong opening. Here's how to run one.

A strong EPK answers 'who is this artist and why should I care?' in under a minute. Here's how to build one that turns interest into yeses.

Two artists release equally good tracks; one gets remembered, one vanishes. The difference is branding — the multiplier behind all your promotion.

Email is the highest-converting channel in music and the only audience you truly own. Here's how to build a fan mailing list from zero.

Used well, AI removes the two things holding artists back: not enough time and not knowing what to say. Here's how to use it without sounding generic.